perimeter break project

Perimeter breaks in the IKEA Delft store were expensive, time consuming to change, and inflexible with range presentation.

In this case study, with support from a graphic designer, we created a solution for perimeter breaks that were more cost-effective, flexible for product choice and range presentation, and quick to change.

Elements created for the project merged cues from common website interaction with IKEA-specific concepts to educate and inform the customer in an intuitive way.